“Platforms are moving beyond pure SVOD with hybrid monetisation models, using hybrid tiers and telecom bundling to combat subscription fatigue and drive retention. Generative AI is accelerating content localization and production efficiency by reducing dubbing, translation, and production costs, which enables content to cross linguistic and geographic borders faster. Meanwhile, platforms are increasingly prioritizing proven franchises and deep catalogues as cost-effective, high-retention alternatives to originals, as audiences increasingly seek familiar characters, trusted stories, and established worlds in an increasingly fragmented viewing environment.” 
Annie Yim, Lionsgate’s EVP TV & Digital Distribution, Asia, identifies these as key trends shaping the industry in 2026/7 

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