Thailand’s digital platform TrueID is building out its creator-led entertainment strategy with DOODi by TrueID, bringing together curated and co-created programming from leading creators while opening new opportunities for brands and content partners.

Unveiled on 15 September, DOODi is the latest phase of TrueID’s “CO CREATE THE SERIES” initiative, launched in July with TATANG by TrueID, Thailand’s first vertical drama service built for Thai audiences.

TATANG brings together leading global content partners, including DramaBox and FlareFlow (COL Group), offering over 40,000 vertical-drama episodes. International titles are fully localised for Thai audiences — across language, dubbing, cultural adaptation and viewing experience — alongside a growing pipeline of Thai originals and co-productions with local creators.

TrueID says it reaches 35 million monthly active users across app, web and connected TV, including 27 million web users, six million app users and two million active CTV households. In 2025, users generated 600 million series and movie views and 60 billion minutes of live-TV viewing. TrueID was also ranked the No.1 local OTT service in Bangkok Metropolitan Area by Nielsen in October 2025.

Under the tagline “Love watching? You gotta watch this!”, DOODi brings together creator-led programming across a range of formats. New titles include variety/tech “TechBiz Update” (30 Sept), talk show “The Exclusive” (4 Oct), horror anthology “The Mu Curse” (second week of Oct), talk show “Shared Love” (third week of Oct), variety/reality “Little Mission” (fourth week of Oct, TBC) and spiritual travel reality “Mu To Go” (28 Oct). They join comedy talk show “Pa Cheer Hea Lao”, horror “True Haunt” and talk show “The Celebrities”, available since July.

Alongside the programming, TrueID is extending its co-creation approach to brands through TrueID Advertising Solutions under the concept “Don’t Just Run an Ad. Be Part of the Story”, with collaborations tailored around brand objectives using content, media, technology and the wider True ecosystem.

Previous executions include a football programme sponsored by Ari, with the brand’s jerseys integrated into the content. For Extra laundry detergent, TrueID combined product integration with a dedicated Brand Side Story and commerce, enabling viewers to watch the story and buy the product through the 7-Eleven app, while also leveraging its creator network to reach a wider audience. For Habitat, TrueID used geofencing to reach audiences around the launch of a new shopping mall.

TrueID managing director Winradit Kolasastraseni says the company operates on the principle of “Built by Thais, Understood by Thais, for Thailand”, with a focus on domestic data hosting and processing, cybersecurity standards and PDPA personal data protection.

The partnership push extends beyond advertisers to production companies, studios, IP owners, creators, technology providers, platforms and distribution partners, with opportunities spanning licensing, co-production, original content development, localisation, technology integration and distribution.

TrueID also welcomes international partners looking to bring content or IP into Thailand, adapt global formats for Thai audiences, or develop Thai content and creators for regional and international opportunities.

Beyond programming, DOODi offers watch-and-earn activities and ecosystem privileges. DOODi by TrueID is available on the TrueID platform. Brands interested in co-creation opportunities can contact [email protected].

Brought to you by TrueID

 ▶ Published in ContentAsia's 21 Sept-4 Oct 2026 eNewsletter