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U.S. Titles Top Thai Demand; Local Originals Show Up Strong on Digital Platforms – Parrot Analytics
21 September 2026

“America’s Got Talent” swept demand in Thailand from 31 August to 6 September, according to Parrot Analytics, which put the long-running U.S. talent format at 24.3x the demand for the average show in the market for the week. A second talent show – long-running domestic Thai adaptation of “The Voice” – also made the overall top 10, giving big-brand talent shows 20% of the country’s demand rankings for the week.

Asian titles took four of the top 10 spots on a list that ranged across a wide variety of digital platforms. 

The top local title for the week was “The Hidden Shadow”, about a struggling writer hired by a wealthy socialite to write her memoir, only to find herself as an unwitting stand-in. 

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