Asia’s biggest content trading market, the Asia TV Forum (ATF), opens on 2 December in Singapore amid a rush to online/on-demand digital delivery, a frenzy of multi-platform rights and a whole lot of other energy going into future proofing (or at least attempting to) the media business.

Siddharth Varadarajan, the former editor of The Hindu, reckons that political reporting in India has become largely about ‘who said what’. But there is loads that needs to be reported on.

News has splintered in every direction everywhere – and it’s not going to stop. The appetite for news is bigger than ever. Mobile and online consumption has soared. Twitter makes it personal and fast. Out of the Philippines, ABS-CBN’s ANC cable news channel has gone global in a big way.

Has the importance of the in-depth half-hour interview show format ​diminished? “It has become more important. Fewer and fewer people do it and one of the reasons fewer people do it is that politicians agree to it less and less.

"The arrival of new digital players across Asia Pacific has created new avenues to reach consumers and built demand for great content... The trend, which developed in China and Korea, is extending across Southeast Asia, Japan, India and Australia as digital players emerge in these markets.”

“Winning on Twitter is all about personality. Mobile phones are places of personality. They’re not places where people want to consume press releases, they want to feel like they’re a part of the story – they want to be touched by characters and shows and more...