Endemol Shine Group has kicked off its digital-first strategy in Asia, expanding the 18-month-old Endemol Beyond unit to the region and appointing former Mindshare Singapore exec Christopher Smith as head of digital and branded content.

Audience measurement company Nielsen has launched Digital Ad Ratings in China in collaboration with online platform Tencent. China is the first market in Asia – and the ninth market globally – to get the measurement system. Six more markets are planned for this year.

Malaysia’s first free satellite TV service, NJOI, has hit the one million customer milestone, and is celebrating with its first free Malay entertainment HD channel, Astro Maya.

Asia’s satellite industry is facing a long dark winter, industry leaders were told during Casbaa’s one-day Satellite Industry Forum in Singapore on Monday (1 June).

What do you think is the best way to fry a human leg? Is veal or pork closest to human flesh? Where does one source fingers? How will beef, lamb or goat organs look – or not – on screen? Too dark and bloody? Not bloody enough? Is there such a thing, in the real world, as an edible snail shell?

The first Chinese version of Korea’s Infinite Challenge, premieres in October this year. The variety/comedy format will air on CCTV’s CCTV-1 from 8pm-9pm on Sundays for 12 weeks.