What's at the top of our watch list for MIPCOM 2025  

The first half of 2025 delivered at least 78 formats commissioned/on air across Asia, with the adaptations spotlight firmly on South and Southeast Asia, according to ContentAsia’s latest Formats Outlook research and analysis.  

Korea’s most prolific production studios have maintained hit rates and delivered impactful co-productions across Asia, even as domestic drama output contracts under rising production costs, according to new research from Media Partners Asia & ampd.

Global streamers have slashed Korean commissions by 43% and local production – crippled by rising production costs – fell by 20% in the two years between the first half of 2023 and the first half of 2025, a new report from Ampere Analysis shows. 

For one weekend in mid-August, six Asian films made the global box office Top 10 – three Chinese films, two Indian productions and one Japanese – all part of a Summer rebound in major East Asian territories after a slack Spring.

Scripted television series continue to lead acquisition priorities in Asia, with 72% of surveyed buyers identifying a genre broadly as a top strategic focus. Movies – including both theatrical and TV titles – follow at 64%, alongside animation at 56% and kids’ programming (42%).