Zense Entertainment is following up six years of adapting international formats for Thailand with a new plan that takes the company in the other direction.

“Women’s empowerment starts at home,” CNN International senior vice president and Asia Pacific managing editor, Ellana Lee, said in Singapore last week during the Asia Media Woman of the Year Award event.

Thailand streaked past Vietnam as Asia’s most vibrant formats market in the first half of this year, with great game in game shows and a strong grasp on reality. The biggest losers across the six months were China and Vietnam.

The inevitable question we’re being asked and are asking ourselves on the eve of the 10th edition of the ContentAsia Summit is: How has the content industry’s conversation changed?

Three new content marketing initiatives in Asia take very different routes to the same destination – branding in the guise of entertainment in a world where attention spans are shorter and consumer habits change faster than ever.

Some Asian programming travels better than others, but almost all content these days is travelling further than it used to thanks to streaming platforms and greater opportunity for exposure, a healthier appetite for experimentation by programmers, who in turn are encouraged by more diverse user e